Boutiques accept leapfrogged far above confined as bald transactional spaces. Brands accept now realised the accent of alms multi-sensory and multi-media adventures that aren’t aloof geared appear closing a deal, but instead nudging barter to buy “into” the cast rather than aloof buy “from” it.
Read: Inside Rolex’s Swiss accomplishment facilities
Ahmed Seddiqi & Sons, who accept been the Official Rolex Banker in Dubai for the aftermost six decades, accept aloof inaugurated the world’s better Rolex Bazaar aural the sprawling Fashion Avenue in Dubai Mall.
The three-storey bazaar has an absorbing 850 aboveboard metres of retail space. An aperture of this consequence admiring the allegorical tennis amateur and Rolex agent Roger Federer who was present forth with Rolex CEO Jean-Frederic Dufour. “This outstanding bazaar offers a absolute Rolex experience. We are captivated to accompany the history of the Rolex cast and its ability calm in this way in affiliation with our adept partner, Ahmed Seddiqi & Sons,” said Dufour.
All the architecture elements of the autogenous and exoteric borrow aloft elements of Rolex timepieces. For example, the façade has a channelled architecture which is a nod to the channelled bezel that you will acquisition on a majority of its watches.
Visitors entering the bazaar on the arena attic will acquisition watches stored abaft bottle shelves lined up adjoin the bank and this amplitude has a few sales counters and tables.
In the centre of the allowance is a ample handcrafted chandelier bogus by a Czech bottle specialist. The chandelier is aggressive by the cyclops, a bubble-like accumulative aspect begin on the clear of several Rolex watches that highlight the date affection on the dial.
The chandelier hangs from the top of the balustrade attic bottomward to the arena attic through the axial atrium. Take the elevator to the balustrade attic and you’ll acquisition area the décor is absolutely added beautiful with walls featuring a leather-trimming and gold-leaf account and adumbration of chunk and gold watch indexes and appliques. All of this adumbration at the purpose of the amplitude – a attic committed to the examination of the brand’s gem-set and precious-metal watches like the aces Rolex Rainbow Daytona in Everose Gold which was afresh apparent at Baselworld 2018.
Step aback into the lift and accomplish your way to the top storey and into a amplitude that the cast refers to as the “Rolex Experience”. Designed added like an affectionate lounge and active allowance with bean flooring, marble tables and aphotic board panelling, there are six television-sized screens showcasing Rolex abbreviate films that analyze the ancestry of its timepieces or bandy added ablaze aloft its articles in Switzerland.
Read: Rolex watch with Dubai Ruler’s name to be auctioned for up to $160,000
Nearby is a committed theatre-style screening allowance too, carefully bankrupt off by a distinct copse console and the one that’s now assuming a blur alleged The Epic of the Oyster (Quick fact: Hans Wilsdorf invented the world’s aboriginal waterproof watch, the Rolex Oyster, in 1926).
Our favourite bit of this bazaar has to be addition blithely lit bend on this attic itself which is amidst by a larger-than-life replica of a Rolex Oyster bracelet. Inside, we begin an exhibition of the history and change of the Sea-Dweller. The exhibition actuality will be periodically updated.
Few watch retailers accept had as abounding a adventure as Ahmed Seddiqi & Sons who were the aboriginal official Rolex banker in the Emirates back it set up bazaar in 1967 in Dubai. “We are honoured to accomplice with Rolex on this above endeavour that represents a battleground for our retail operation which, over bisected a century, has developed from a distinct bazaar in Souk Bur Dubai to added than 65 watch boutiques beyond the UAE, including bristles Rolex Boutiques and 12 credibility of auction in Dubai,” said Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding.
To anyone who pompously makes affected and alveolate statements declaring brick-and-mortar retail is asleep and obsolete, aloof point them in the administration of this bazaar for a affirmed mind-altering and perception-shifting experience.
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