Nearly one-third of consumers, 32%, completed their lighting acquirement online, according to absolute analysis from Furniture Today.
More than bisected of the consumers who shopped for lighting online, 58%, purchased through a exchange website such as Amazon. This is an cutting majority of online shoppers as the aing accomplished allotment was 14% of consumers, absolute those who shopped at big box retailers’ websites.
Of the 68% of consumers who purchased lighting in brick-and-mortar stores, 44% shopped at a home advance store. One-fourth of consumers bought their calm lighting at a big box retailer, and one in 10 consumers purchased at a specialty store.
Other retailers, such as administration and barn stores, were cited by the atomic consumers back asked area they purchased calm lighting, at 3%.
Consumers who acquirement in store, on average, appointment beneath than two food afore purchasing lighting.
While in store, about three in 10 shoppers researched lighting on their smartphones, while 72% of consumers did not.
Price was the best researched while in store, with 84% of consumers attractive to see if they could acquisition a bigger accord elsewhere.
Forty-five percent of in-store shoppers researched both added food and artefact appearance on their smartphones, while 42% researched altered calm lighting brands.
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